Associate Brand Manager (m,w,d)

Objectiveofthe position:

Under supervision of FranchiseLead or Sales & Brand Manager and Medical Vaccines & Immunotherapies (V&I) team. Assists in designing, implementing and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions (may include digital, social media, inside sales, public immunization programs). Assists in demand analysis and planning, contracting with the government and operational administration of national immunization programmes including planning and execution of supporting marketing activities as well as liaison with internal stakeholders (e.g. Corporate Affairs, Supply Chain,..). Logistical support for the distribution of vaccines in the public vaccination programme and material support for doctors in documenting vaccinations. Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.

Main tasks

Strategy

• Support strategic Product Management and Launch Planning lead by medical team
• Implementation and roll-out of global brand strategy (One4All, strategic plan) at local level
• Responsibility for the achievement of objectives (KPIs)
• Marketing planning and execution of channel materials
• Roll-out of PR and communication plans, e.g. multi-channel
• Market and competitor monitoring (analysis, market observation, etc.)
• Sharing best practices in the region, e.g. through global brand forums Exchange with colleagues as well as with AZ Global and Operativ
• Liaise with various internal interfaces.

Operative

• Represent the brand team in specific meetings/calls such as a monthly WESE and global
• Planning and utilization of the brand budget, budget monitoring
• Internal first point of contact for commercial field personnel with questions regarding the public vaccination program
• Work with local and national opinion leaders to support execution of key initiatives
• Analysis and planning of demand for national immunization programmes
• Operational administration of national immunization programmes including planning and execution of supporting marketing activities
• Logistical support for the distribution of vaccines in the public vaccination programme
• Planning, design and distribution of supporting material for doctors for documentation of administered vaccinations
• First point of commercial contact for HCPs participating in public immunization programs.

Desirable skills:

• At least 3-5 years proven work experience in a similar role in multinational matrix company and previous industry sector Excellent command in English and German (written and spoken)
• Some exposure to strategic planning 
• Commercial awareness
• Analytical business and audit reporting skills
• Excellent project management skills
• Thorough knowledge of local health industry and market outline
• Previous cross-functional team working exposure
• Strong customer focus
• Digital literacy and presentation skills
• High level of negotiation and persuasion

We Offer:

• Base salary for this position is € 62,176.00 per year (full-time basis)
• Participation in company success through bonus payments
• Extensive social benefits, including company pension and additional insurance
• Flexible working hours with the option for hybrid work
• Individual development opportunities

At AstraZeneca, we are more than one of the world’s leading pharmaceutical companies. We are a global, science-led, patient-focused biopharmaceutical company dedicated to pushing the boundaries of science to deliver life-changing medicines. We offer an inclusive culture where you can connect different thinking to generate new and valuable opportunities. Here, you will find a commitment to lifelong learning, growth and development for all.

Are you ready to make a powerful difference – to patients, society and our company? Join us today!

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.